FAQs
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The term “podcast producer” can mean a lot of things – from a technical director who coordinates all the moving parts (scheduling guests, recording, editing, sound engineers, composers) to a creative partner who helps guide the development and shape of your story. At Larj Media we customize this role and assign a lead producer for every show we create. Your lead producer is your hands-on, creative and technical partner and will help you identify your audience, guide you through development of your concept, as well as coordinate your entire production team from Jumpstart to podcast launch. They are responsible for crafting story, identifying guests (should your podcast require them) and even act as your in-studio coach. Their job is to work with the rest of the team to ensure the integrity of the creative vision and the quality of the final product.
For more info check out our blogs:
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Our Jumpstart program takes about 6 – 8 weeks to complete and once it’s done, you’ll have a trailer plus your first episode. We recommend having a few episodes “in the can” before you start publishing. Once in full production, plan on allowing about 3 – 4 months from concept to launching your first episode.
Give us a shout to talk about how we can do to get your podcast in the ears of your audience ASAP!
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A lot of people imagine that making a podcast involves getting in front of a microphone and hitting record. If that’s all it took, it would cost about $250 an episode. Before you invest, do your research. A lot of podcasts don’t survive after their first three episodes because it takes either time, or money to sustain a podcast over time.
Creating a sustainable production that results in a podcast specifically for the audience you want to reach, and also achieves the goals you have for your show requires some investment.
Here’s how we do it at Larj Media:
Jumpstart: This is a one-time engagement that will last for the life of your podcast. You can think of it as “pre-production.” It includes: Audience discovery & development, format concepting & naming, podcast production infrastructure, audio branding, production workflow & content planning + your 1st episode: $18K - $22K
Production: Research, guest booking & pre-interviewing, recording with a producer and engineer either in-field or in-studio
Post Production: Editing, scripting, scoring, mixing, mastering
Optional Bonus content: Audiograms, social media copy + images, video
Our clients typically spend between $48 - $110K on the first season of their podcast.
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At Larj Media, we work with brands, thought leaders and change makers who have an audience their building, engaging with and expanding their digital presence.
A podcast is about building affinity, engagement and customer loyalty with your audience. Direct ROI is a longer game but it pays off in spades for those that dive in.
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You have a blog, a YouTube channel, a social media engine churning out clever content on the daily, why do you need a podcast? Well, you might not.
But if you’d like to spend 20 – 40 minutes at a time, maybe weekly, in the ear of your customer holding their full attention, then a podcast might be of value to your brand.
Podcasts are additive to a brand’s marketing mix, giving a brand a deeply engaging way to reach their customers in places they’ve never been reachable before.
Want to learn more about how a podcast could benefit your brand? Check out our case study on branded podcasting.
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Podcast listenership has been steadily growing over the last 15 years and has opened-up opportunities for brands to tell their stories in deeply immersive and engaging ways. There are nearly 100 million active podcast listeners in the US and that number is growing!
No one wonders if there are just too many books, songs or blog posts. Podcasts are here to stay because technology caught up with humanity’s love for storytelling. Chose a creative partner that can help your podcast stand apart from the pack!
For more on this subject, check out our blog: Is it Too Late to Start a Podcast?
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Have your employees stopped reading the company newsletter? An internal podcast can be a great way to engage with your busy and on-the-go teams by offering a way an alternative way to tune in when and where it suits them. Many companies are using the medium to support company culture and get out messaging in a convenient and human way. For more info check out: 5 Reasons Why Your Internal Comms Should Be a Podcast.
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We offer marketing strategy and best practices for developing a podcast audience, and can provide promotional material such as press releases, audiograms, trailers.
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Your audience. Many folks come to us with a podcast idea but no idea who they’re hoping to reach. So identifying your “why” and your “who” is the first step in the right direction to creating a successful podcast.
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The only reason to separate your show into seasons is if you’re going to do something entirely different in another season. So your season can be as long as you’re staying inside the same format/subject/story.
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The sweet spot for most podcasts seems to be about 20-40 minutes, which make sense since many listeners tune in during their commute or some other routine activity. However, podcast format and audience preferences play a role too. If we're seeing listeners drop before completing about 60% – 70% of the episode, we might want to see where we can tighten up the episodes or possibly break them up into two parts. We tend to recommend that the story/discussion should drive the length of the episode, so length can fluctuate as needed.
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A video podcast can mean anything from a filmed or Zoom-recoded version of a podcast recording session to a full-on, three-camera talk show complete with branded coffee mugs, cutaways, and graphics. Many podcasters are embracing video podcasting to reach a wider audience and expand their brand presence across their whole marketing ecosystem. Read more about our take on video podcasts HERE.