The 2024 presidential election is proving what many of us in the podcasting world have known for a while: podcasts are no longer only an alternative to traditional media—they are the medium for deep, influential conversations.

If you work for a nonprofit or a cause-based organization, you’re probably already well-versed in the art of storytelling. It’s how you engage donors and inspire volunteers. It’s the way you facilitate a broader conversation about the communities you serve and educate the public about the great work you do.

In today’s busy digital landscape, telling your organization’s story in a compelling way is crucial for advancing your mission – and podcasting is emerging as a powerful tool for just that. Whether you aim to educate stakeholders, share the stories of the communities you serve, or foster connections within your field of service, podcasts offer an unparalleled platform for engagement and impact.

A branded podcast is fundamentally different than the other content in your marketing mix. It’s not just another piece of content floating by on a lazy river of posts, reels, and infographics, hoping to catch your customers’ eyes. Podcasts create a uniquely powerful opportunity to shape brand perception through engaging storytelling.

This June, Larj reached an exciting achievement by becoming a Certified Women-Owned business. As soon as we began spreading the word, the question everyone asked was “Why did you need to get certified?” Fair question.

As the ever-changing world of AI continues to blow my mind and frustrate the hell out of me, I am back with an update about the tools I covered in my last blog.

I’ve been going deep on AI over the past six months. Things have been changing so fast, and this is the first moment I’ve had to stop, reflect, and share. Like most everyone else, I’m overwhelmed! But I’m also inspired, optimistic and, sure, slightly freaked out.

In Season 2 of Nobody Should Believe Me, Andrea heads back to Tarrant County, Texas to explore the case of Brittany Phillips, a mother who medically abused her child in plain sight.

Andrea Dunlop is a rising star in the literary world with four novels and a novella (all published by Atria /Simon & Schuster) under her belt. But when she came to Larj to discuss her idea for a podcast, fiction was the last thing on her mind.

In 2023 YouTube launched their own podcast channel, encouraging creators to upload their podcasts as videos. Because of its massive user base, search and “recommended content” function, it makes a lot of sense to plant your podcast flag there in some form or fashion. In fact, a recent study shows that YouTube leads the pack (ahead of Spotify and Apple) for podcast discoverability within certain demographics.

The NW Events show was a spectacular event featuring the Northwest leading experts in the industry. We hosted a Podcast Lounge in the exhibition hall and had the pleasure of capturing some interviews with key note speakers and attendees. Here are a few thing I learned, the rest can be heard on the upcoming podcast featuring deeper dives into what's happening in the world of events in the Northwest.

I hesitate to say it out loud lest I jinx it, but we are as post-Covid as we’re probably ever going to be, and it’s time get back to gathering in public, networking, socializing and being humans. Conferences and big events are back!

I’ve held the title “producer” for most of my career. Before I started my podcast production company I worked as a radio producer, and probably the number one question I was asked was “what does a producer actually do?”

My short answer is same as it was then: “pretty much everything.”

You’ve ventured into the pod-o-verse and have a good understanding of the time and resources it takes to make your podcast successful, now you want to make sure that you get the most out of your investment! Here’s some simple ways to repurpose the awesome content that you’ve worked so hard to create:

Living Change:  A Quest for Climate Leadership follows Andrea Learned’s mission to amplify corporate, political and cultural leaders whose personal values have integrated into their business decisions and policies.

Dr. Gerson is the host of Tunnel of Truth: True Reports on Gender and Race in the Reading Room, a new podcast from Larj Media that explores the personal experiences, challenges and triumphs of physicians from diverse backgrounds along their professional journey in radiology.

In 2011 Larj Media (then called just simply Larj) was in its infancy. I had recently left New York after producing long form audio content at CBS News and Air America and I was carting equipment around Seattle in a makeshift portable studio, serving a handful of independent podcast creators.

If you’ve got a large or distributed workforce or remote team, a podcast will deliver messaging and critical information in ways that will surprise you.

“I find myself trying to make sense out of memories that don’t make any sense”

So begins Andrea Dunlop’s investigation into the upside-down world of Munchausen by proxy …

Maybe you’re leading a marketing team inside a Fortune 100 company and you’ve been reading about the measurable ROI from podcasting, or you’re an author and your publisher is urging you to use the medium to promote your book, or perhaps you are a thought leader wanting to extend your audience.