Repurposing Your Podcast: 6 Ways to Get the Most Out of Your Kick-Ass Content
By Carmen Elena Mitchell, Larj Media Marketing Director
You’ve ventured into the pod-o-verse and have a good understanding of the time and resources it takes to make your podcast successful, now you want to make sure that you get the most out of your investment! Here’s some simple ways to repurpose the awesome content that you’ve worked so hard to create:
Transcribe it!
When you transcribe your podcast, you not only make it more accessible to your hearing-impaired or non-native speaking audience, but you increase its visibility to search engines. Fortunately, transcription has become quicker and more affordable than ever before. Otter.ai, Descript and Rev are a few of our favorite transcription services.
Blog it!
Take your podcast transcription, pull out the tastiest quotes, and transform your podcast into a focused article optimized for search with relevant keywords. For interview podcasts, a cleaned-up version of the transcript with an introductory paragraph can also make for a quick and easy blog.
Quote it!
You know those quotes you just pulled out for your blog? Turn them into eye-catching graphics to post on social media. There are lots of great, easy-to-use graphics programs out there that will format your post for the social media platforms of your choice (we like Canva!)
Audiogram it!
Grab a short clip (under 60 seconds) from the episode you want to promote, pair it with a picture of the speaker (or your show logo), add captions and voilà: an Audiogram is born! Upload your audiograms as TikToks, YouTube Shorts or as an Instagram Reel. If you don’t have video editing software that’s okay! There’s lots of apps that have everything you need to make great audiograms. We recommend: Descript and Wavve.
Video it!
Are you recording your podcast using video conferencing software? Many editing programs allow you to edit the video and audio simultaneously. YouTube, increasingly, has become one of biggest platforms for podcast discoverability, so upload that podcast as a video! You can also, grab short promotional clips under 60 seconds from your podcast (or audiograms) and upload them as YouTube Shorts.
Share it on Social!
As you may have already discovered, posting a 30–60-minute podcast on a social media platform that prefers short form video, images or text doesn’t always have the desired effect! That’s why video content, blogs, quote posts and audiograms are vital tools for sharing your podcast and building an engaged community. Lean in to giving your audience valuable content, over salesy promos, and you’re all set!
Just getting started? Contact us for a free consultation and find out how we can help Jumpstart
your podcast today!