Living Change: A Quest for Climate Leadership
This climate emergency demands bolder leadership. Climate influence catalyst, Andrea Learned, is on a quest to help leaders get louder, and prouder, about how their personal values influence their work and drive climate impact. Whether by riding a bike for local transportation, eating a plant-based diet, or adjusting their lifestyle in other climate-inspired ways, those daily shifts can lead to powerful changes in professional decisions.
“Living Change” weaves an engaging narrative of Andrea’s personal experiences with interviews (political leaders, CEOs, cultural influencers and newsmakers) with a focus on conversion stories. By amplifying the progress of those (still too few) leaders who are on this transformational path, Andrea aims to prove leadership social norms can be changed and generate positive attention in the process.
About Andrea Learned
Andrea Learned is a global climate action influencer with a 25-year career in marketing, communications and thought leadership platform building. Since her COP21 social engagement strategy work with the global NGO, We Mean Business Coalition, Andrea has further built her own platforms in the plant-based food systems transition (her tag: #PlantBased4Climate) and the "bikes and eBikes as transportation" sector (her tag: #bikes4climate). Both agriculture and transportation are among the top sectors recognized by the UN's Intergovernmental Panel on Climate Change (IPCC) that must be addressed in order to reduce emissions to the scale necessary.
Andrea's innovation as a climate influence advisor has been emphasizing the power of Twitter as a key leadership platform development tool. She's contributed to Huffington Post, Reuters, GreenBiz, and many other publications, is internationally recognized as a sustainability and climate influencer (see the Sustmeme Top 500 list ), and has been acknowledged as among the top women cultivating sustainable food systems. As well, she interviewed political leaders and influencers while co-hosting for the Bike Talk podcast.
A recognized marketing to women expert in her early career (during which she co-authored the book, Don’t Think Pink), Andrea has also presented internationally on the topic. Her 2011 piece in the Solutions Journal serves as an informative backgrounder on Andrea's unique journey from marketing to women into sustainability and climate leadership.
As an independent climate influence advisor, she also works with clients in a range of private and public sectors, including: 50by40.org, Iron Mountain, Ceres, C2ES, The Embedding Project, and the International Boreal Conservation Coalition